(Here my ADD shines through, as I have so many disjointed thoughts about that little pink ribbon! Take this as a warning, it's not a very organized post.)
Hardly an unbiased source, but here's where my dislike of the pinkwashing began: Think Before You Pink Â» History of the Pink Ribbon
It was turned from a grass-roots peach ribbon, passed out by a woman who was essentially saying "this disease is killing women and no one is paying attention," into a huge money making scheme for any company that wants to make something pink, get increased sales, and then donate a pitiful amount to "research."
On the plus side, it now has lots of attention and research. So I guess in that sense, Charlotte Haley was successful.
As for the NFL thing . . . it seems like a cruel joke for NFL players to wear pink, ostensibly to support women, when it seems like every month there's another NFL player charged with domestic violence.
In my (secondhand) experience, pink became very over-done by the time my aunt was nearing the end of her battle. She and her sisters switched back to her favorite color of purple for all gestures of support. I think this also ties in to the facts that she had triple-negative cancer that was caught as a stage 3 just a few months after a totally normal mammogram -- most of the family felt very helpless, that no amount of research was helping her very specific situation.
I realized I didn't know the actual data for cancer research breakdown, so here's a link for anyone else curious. This is the breakdown of grants by the American Cancer Association by type of cancer, as of March 2013.
And here's the one for the National Cancer Institute for 2010, 2011, and 2012 (scroll down to #4).
Cancer Research Funding - National Cancer Institute
Per both, breast cancer research far and away gets the most amount of funding.
Tangentially related, those "save the tatas" t-shirts drive me BANANAS. How about we save the WOMEN, even if that means they lose "third base"?