Made in USA makes comeback as a marketing tool

  1. 5
    Made in USA makes comeback as a marketing tool

    It's becoming downright American to make stuff in America.

    Small manufacturers, craftsmen and retailers are marketing the Made-in-USA tag to score do-gooder points with consumers for employing stateside, says Margarita Mendoza, founder of the Made in America Movement, a lobbying organization for small manufacturers.

    It's working: Over 80% of Americans are willing to pay more for Made-in-USA products, 93% of whom say it's because they want to keep jobs in the USA, according to a survey released in November by Boston Consulting Group.
    In ultra-partisan times, it's one of the few issues both Democrats and Republicans agree on. ...

    http://www.usatoday.com/story/money/...trend/1785539/
    aknottedyarn, somenurse, tewdles, and 2 others like this.
  2. 6 Comments so far...

  3. 5
    i for one, am adamant about buying usa made products.
    we've been doing so for the past 5+ yrs.
    for those us citizens who are concerned about our economy AND love our country, it truly is an extremely effective marketing tool.
    not so much for those who only want/need to save money, for whatever reason.

    leslie
    workingharder, somenurse, tewdles, and 2 others like this.
  4. 6
    I spend my money on quality rather than the location something is made. For years I was an adamant purchaser of Craftsman tools until they started making many of their tools, including hand tools, in China. The Chinese made ratchets are not nearly as durable as the older American made ones were.

    I often ask people, What is more American, A Honda built in Alabama by Americans or a Chevy built in Mexico by Mexicans? If you buy the Chevy you are supporting the American company and the Mexican workers. If you buy the Honda you are supporting the Japanese company and the American workers. So who do you want to support? The company or the workers?
  5. 0
    Quote from HM-8404
    I spend my money on quality rather than the location something is made. For years I was an adamant purchaser of Craftsman tools until they started making many of their tools, including hand tools, in China. The Chinese made ratchets are not nearly as durable as the older American made ones were.

    I often ask people, What is more American, A Honda built in Alabama by Americans or a Chevy built in Mexico by Mexicans? If you buy the Chevy you are supporting the American company and the Mexican workers. If you buy the Honda you are supporting the Japanese company and the American workers. So who do you want to support? The company or the workers?
    Good Question.
  6. 2
    I like the micro industries that are popping up. My nephew and his friends and neighbors are really into sustainable farming. His wife is a level headed business woman who has enough advertising experience to make it very inviting for all to pay a bit more for quality foods. I look for products from US workers but that is still hard to find.

    As long as our taxes subsidize places like Wal-Mart we will have a great percent of the population who buy "Chinese". If they cannot find work it is hard to be hard nosed about looking for bargains. While the "Chinese" is really a euphenism for Third World countries the fact remains that many basic things like shampoos are sold at Wal-Mart as well as the poorly made clothing.

    I choose to go elsewhere because I try to support American industry and ingenuity. It may cost a bit more but I want employees to get sick leave and not contaminate me. I prefer a store where my name is known and people smile when I walk in.

    As we progress with the recovery I suspect we will see more of this. Start ups have to connect to get repeat customers. If Buy American is an important part of the ad campaign I am more likely to stop by and give them a chance.
    leslie :-D and tewdles like this.
  7. 3
    A guy I've known since age 12 is very successful making custom parts for cars and other machines. He adjusted to keep his tool and die business profitable.
    Now he is married to the love of his live and meeting many famous people who are his customers. Lost of antique collectors have him make parts that are no longer available. My cousin owns an auto parts store. He refers people to him.
    leslie :-D, tewdles, and aknottedyarn like this.
  8. 2
    Those are the stories of millions of small business owners who are NOT millionaires. I love to give them my business when I can afford it. When I can't afford it, I am generally not giving anyone my retail business other than for toilet paper and toothpaste...etc.
    aknottedyarn and herring_RN like this.


Nursing Jobs in every specialty and state. Visit today and Create Job Alerts, Manage Your Resume, and Apply for Jobs.

A Big Thank You To Our Sponsors
Top