The Uncut Lumber84 Super Bowl ad

  1. Here is the complete Superbowl ad that crashed the website of 84 Lumber — the largest family-owned building supply outfit in America — on Sunday night as viewers sought to view it in full. The story of a Mexican immigrant and her daughter, it is beautifully made, courageous, and poignant. But its speech was a little too free for the advertising censors at Fox Television, which forced them to air a cut version.

    #EndorseThis: The Censored Superbowl Ad That Went Superviral
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  2. 15 Comments

  3. by   sallyrnrrt
    I don't know,
    pit is sad, immigrants feel need to gain entrance, less that traditionally legal
  4. by   Double-Helix
    I agree that the video is moving, and it’s truly unfortunate that those in Mexico do not have the same opportunities at home that we do in America.

    It’s also unfortunate that we cannot get clean water to the people of sub-saharan Africa, where an estimated 800 children die daily from diseases spread through poor sanitation. Or feed the people of Haiti, where 23% of children age 1-5 are malnourished. Or rescue the children in civil war-torn Somalia, where 10% of the population under 5 years of age died from famine between 2010 and 2012.

    I truly feel for these families, who did nothing to deserve their impoverished life and want the same health and happiness for their children that I want for mine. I believe we should help. I don’t believe bringing them all to America is a sustainable solution.
  5. by   Tweety
    To be fair no Super Bowl Commercial was over five minutes........it needed to be edited down.....
  6. by   Markperry
    I don't find Mexico to be a poor country, It is a world class compared to some of the countries south of Mexico and other parts of the world.
  7. by   Markperry
    Quote from Double-Helix
    I truly feel for these families, who did nothing to deserve their impoverished life and want the same health and happiness for their children that I want for mine. I believe we should help. I don’t believe bringing them all to America is a sustainable solution.
    Mexico and it's people have destroyed their own country, and now they want to come to the USA and try to destroy us

    Stay in your country, fight the corruption, the drug dealers, the corrupt police. Don't run from a problem stay and try to repair your own country
  8. by   Markperry
    84 Lumber is a women owned business, and a Trump supporter

    According to AdWeek, the company’s president, Maggie Hardy Magerko, voted for Trump, and the ad’s image of the door in the wall comes directly from Trump himself. She also stated to the Wall Street Journal that the commercial is about opportunity, implying that the “door” represents legal immigration:
    “Even President Trump has said there should be a ‘big beautiful door in the wall so that people can come into this country legally.’ It’s not about the wall. It’s about the door in the wall. If people are willing to work hard and make this country better, that door should be open to them.”
  9. by   tntrn
    Quote from Markperry
    84 Lumber is a women owned business, and a Trump supporter

    According to AdWeek, the company’s president, Maggie Hardy Magerko, voted for Trump, and the ad’s image of the door in the wall comes directly from Trump himself. She also stated to the Wall Street Journal that the commercial is about opportunity, implying that the “door” represents legal immigration:
    “Even President Trump has said there should be a ‘big beautiful door in the wall so that people can come into this country legally.’ It’s not about the wall. It’s about the door in the wall. If people are willing to work hard and make this country better, that door should be open to them.”
    If that is the case, their shortened version did a very poor job of depicting someone trying to come to the US legally. Here is another take on it.

    About that 84 Lumber commercial celebrating illegal aliens . . . | Herman Cain
  10. by   Double-Helix
    Quote from tntrn
    If that is the case, their shortened version did a very poor job of depicting someone trying to come to the US legally. Here is another take on it.

    About that 84 Lumber commercial celebrating illegal aliens . . . | Herman Cain
    The full version did just as poor a job.
  11. by   Tweety
    Quote from Markperry
    Mexico and it's people have destroyed their own country, and now they want to come to the USA and try to destroy us

    Fear based rhetoric to make people feel better about keeping them out. They want a better life plain and simple.
  12. by   Tweety
    Quote from Markperry
    I don't find Mexico to be a poor country, It is a world class compared to some of the countries south of Mexico and other parts of the world.

    Some truth. Mexico is not a third world country. They have the 15th largest GNP in the world. They are America's third largest trading partner (4th if you count the EU as one entity). The Mexican economy did very well during the Obama years. So good in fact, many illegals were returning for work. There was actually a net loss of Mexicans leaving verses coming in. Which makes the anti-immigration rhetoric all the more baffling.

    Of course Trump wants to undo some of the trade agreements that have helped Mexico because of a 58 billion dollar deficit, but they do spend nearly 1/4 trillion on American goods. Who wants to destroy who?
    Last edit by Tweety on Feb 7
  13. by   Markperry
    Quote from Tweety
    Fear based rhetoric to make people feel better about keeping them out. They want a better life plain and simple.
    There is a lot of things I want also, but some of them are illegal does that mean I should be able to have them?
  14. by   Markperry
    I think it was a huge blunder.

    Snowflakes are not the primary clientele of lumber companies.....especially in the south. Blue collar types that have had jobs undercut by illegals are.

    Why would you want to alienate such a large percentage of your customers???

    Stooooopid !!!

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