Okay - first a little background - Choice magazine is our consumer watchdog. It has started the first "shonky awards" for those products that are just sooooo bad - they are a riot!!
Among the awards are the "Pigs can fly award" for two round magnets that are supposed to do away with the need for laundry detergent and the shonkiest quote
"We don't consider wholemeal flour to be a characterising ingredient in wholemeal bread."