Got Beer?



    For Immediate Release:
    February 25, 2003

    Bruce Friedrich

    Today, PETA appealed to Wisconsin Governor James Doyle to white out milk as the state's official beverage and replace it with one that isn't linked to a host of life-threatening ailments in people and doesn't entail the abuse of cows and their calves.

    PETA's letter to Governor Doyle follows.

    For more information, please visit

    February 25, 2003

    The Honorable James Doyle
    Governor of Wisconsin
    Office of the Governor
    P.O. Box 7863
    Madison, WI 53707-7863

    2 pages via fax: 608-267-8983

    Dear Governor Doyle,

    On behalf of People for the Ethical Treatment of Animals (PETA) and our 750,000 members and supporters, I am writing to congratulate you on your new position as governor of Wisconsin, and to suggest that the Badger State dump cow's milk as its state beverage in favor of something far nearer and dearer to the hearts of Wisconsinites, especially the residents of "Brew City" but also all the Packers and Brewers fans across the state--beer!

    We are well aware of the lily-white reputation that the dairy industry has cultivated for itself. The dark underbelly of the dairy industry, however, is now becoming evident. Cow's milk consumption harms human health and supports cruelty to animals, including the calves who are taken away from their mothers so that the milk meant for them can be sold to human beings.

    Dairy-product consumption is linked to heart disease, cancer, allergies, diabetes, obesity, and a range of other ailments, including osteoporosis, the very disease that, according to the dairy industry, milk is supposed to be useful in preventing. In fact, nutritionists at Harvard Medical School looked at all the studies that have ever been published in peer-reviewed journals and devoted a chapter of their book on nutrition (Eat, Drink, and Be Healthy: The Harvard Medical School's Guide to Healthy Eating [2001]) to debunking the myth that dairy products are necessary or even helpful, pointing out that 75 percent of the global population does not consume cow's milk and that the areas of the world that consume the most cow's milk also have the highest rates of osteoporosis. The United States tops both the milk-consumption and bone-fracture charts, and a 12-year Harvard study of more than 70,000 women found that "women who drank two or more glasses of milk a day were at least twice as likely to break a hip or forearm."

    Dairy consumption also promotes animal abuse. More than one-tenth of the average herd of cows is dead before the age of 2 from illness or injury caused by horribly unnatural diets and genetic breeding, while more die in transport and the rest are ground up into cheap meats. Dairy cows are kept in a constant cycle of impregnation and have their calves torn from them within days of birth--causing acute distress for both mother and calf--so that the milk that the calves need can be sold in the supermarket. Many male calves are crammed into tiny veal crates, a type of confinement so cruel that it has been banned in many countries. By the time female cows reach the slaughterhouse, at the age of about 5 years, many can't walk and fully 40 percent are lame. Imagine conditions so horrible that 40 percent of people were lame by the age of about 20, which in "people years" would be the age at which dairy cows are slaughtered for hamburger in the United States.

    Every time someone takes a sip of milk, he or she is supporting animal abuse and harming his or her own health. As an alternative, we suggest beer, as evidence increasingly shows that drinking beer in moderation may have health benefits, and of course, it does not harm animals. A recent Wall Street Journal article reports that beer "delivers protection against major ailments such as heart attacks, stroke, hypertension, diabetes, and dementia." According to Eat, Drink, and Be Healthy, moderate alcohol consumption "protects against heart disease and ischemic strokes, and mounting evidence [shows] that it protects against diabetes and gallstones."

    Since Wisconsin's most populated city is "Brew City" (courtesy of the Pabst and Miller fortunes), your state is home to "the world's largest 6-pack," Old Milwaukee and Milwaukee's Best beers, 20 independent brewing companies, and, of course, the Brewers (we hope this is not painful to remember--they'll get 'em next year), and beer has health advantages and doesn't cause animals to suffer, we hope to be able to alert our members that you will be switching Wisconsin's state drink from milk to beer.

    I can be reached at 202-244-3709, by fax at 757-628-0784, or by mail in care of PETA.


    Bruce G. Friedrich
    Director of Vegan Outreach

    Give me a flipping break... We have enough problems with youth drinking. I'm sorry, but PETA people really don't think, do they?

    Tomorrow morning I guess I will have to pour a beer on Emily's cereal. Hope that increases her school performance....
  2. 37 Comments

  3. by   emily_mom
    Another thing, they say it is animal abuse to eat meat. Is it sexual abuse to take their milk?
  4. by   Lausana
    Oh my, not even sure what to say about that load of crap! :chuckle

    Beer has health advantages?
  5. by   emily_mom
    Sex-ay....ain't it?

  6. by   Stargazer
    PETA chaps my ass. As far as I'm concerned, they lost any credibility they might've ever had after running that billboard showing Rudy Giuliani with a milk mustache and the caption: "Got Cancer?" after he was diagnosed with prostate CA. And I'm not the world's biggest Giuliani fan.

    I have a lot of problems with their message and methods. They're not content with trying to educate people. They'd rather insult, terrify, or disgust than actually educate.

    Someone on another BB advanced a theory that I still find very intriguing--that PETA's approach is so polarizing, so in-your-face and maddening, and therefore so completely and utterly counterproductive--that they are secretly being funded by the National Beef Council, Cattlemen's Association et al.

    My love for The X-Files notwithstanding, I'm normally not much for conspiracy theories--but this one makes so much sense, I keep turning it over and over in my head...
    Last edit by Stargazer on Feb 26, '03
  7. by   cactus wren
    Ahh..PETA>>>makes one want to go fire up the grill, and put on a huge steak, and a few burgers....along with a HUGE glass of milk...
  8. by   RN2B2005
    I can't believe it now, but I was once a card-carrying militant PETA member. I was a vegan (no meat, no dairy, no leather, no nothing)....I dropped my PETA membership the day I heard one of the local nutbar PETA officials make a comment to the effect that abortions were good for the planet b/c they reduced the world's population, thus reducing the potential for animal abuse.

    Of course, I drink about a half-gallon of milk a my brain is probably addled a bit.

    At least they've come around a bit on the fur issue and support donating fur coats to homeless shelters, instead of just destroying them. Still, don't get me started on the "no-kill" animal shelter nonsense....
  9. by   LilgirlRN
    I think that guy's boobs are bigger than mine. Maybe he needs to be milked?
  10. by   Stargazer
  11. by   Ortho_RN
    UGH!!! PETA serves no positive purpose.... I am an animal lover, but GOOD LORD!!!! These people need to get a clue... I would love to be a lil fly on the walls of these people, and see just what they eat, what products they use.... I'm sure some of them are the bad ones..
  12. by   SmilingBluEyes
    Unbelievable. I have no words. It speaks for itself.
  13. by   NurseDennie
    PETA almost makes me embarassed to admit that I don't eat meat and I don't think cow's milk is all that good (just another sticky body fluid - ick).

    I think that PETA is way over the top in a lot of ways. I know several people who feel that supporting PETA means that you can't support any human type help organizations.

    To PETA we don't own our pets... I'm trying to remember, I think it's we're their ... Oh, I can't remember. But the word "pets" is DEMEANING to the animals and we're supposed to call them companion animals.

    Puhhleeeeze - the animals who live in my house (and we talk ALL the time) could care LESS about what I call them!!! Believe me. Come by and ask any of them! They like me. Some of them (the mammalian ones) I'm pretty sure love me. They act like they do, anyway.


    Yes. Beer. That will send a wonderful message.