family sues coors

  1. RENO, Nevada (AP) -- The mother of a 19-year-old killed in a traffic accident is suing Coors Brewing Co., claiming that it promotes underage drinking.

    Jodie Pisco, of Reno, contends Coors has failed in its duty to protect the country's youth from drinking. Her son, Ryan, was killed in 2002 after he drank Coors at a party and drove his girlfriend's car into a light pole at 90 mph, the lawsuit says.

    The lawsuit, filed Wednesday in Washoe County District Court, seeks unspecified damages. It accused Coors of "glorifying a culture of youth, sex and glamour while hiding the dangers of alcohol abuse and addiction."

    Laura Sankey, a spokeswoman for Golden, Colorado-based Coors, said that although she could not comment on pending litigation, the company "doesn't want underage consumers -- period."

    "Tragedies like this further reinforce why the fight against underage drinking and drunk driving must continue," Sankey told the Reno Gazette-Journal.

    Also named in the suit were Ryan Pisco's girlfriend and her mother. The lawsuit alleges the girlfriend allowed Pisco, who lacked a valid driver's license, to drive off in her car, which had been given to her by her mother.



    It is tragic what happened to this family, but this kid abtained alcohol illegally, then choose to drink and drive.
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  2. 63 Comments

  3. by   athomas91
    i don't think it is the brewing co. fault - when i was 19 - my parents knew where i was - and what i was doing...not every parent can be everywhere - but i also knew if i drank - but butt was grass.
  4. by   Katnip
    Just another case of people putting blame everywhere but where it belongs.
  5. by   Jrnalist2RNinOR
    Oh wait - maybe a spokesperson was there from Coors and was forcefeeding her son beer and then made him get in the car and drive...

    yeah, sure...
  6. by   SmilingBluEyes
    Quote from athomas91
    i don't think it is the brewing co. fault - when i was 19 - my parents knew where i was - and what i was doing...not every parent can be everywhere - but i also knew if i drank - but butt was grass.
    at 19? really? Mom and dad had that tight a rein on your whereabouts???? WOW------------well, at 19, I was in the military and my parents had NO clue where I was or what I was doing. At 19, I can't see parents keeping tight control on any kid. They are of age then to go about their business, even if it IS illegal, underage drinking. That said...........

    I do have a problem with ads for alcohol......they DO glamorize drinking and DO appeal to increasingly younger audiences. I don't agree with a lawsuit however, to solve the issue.
  7. by   jemb
    It's pretty obvious where the kid learned his own lack of personal responsibility, isn't it?
  8. by   fergus51
    At 19 you can serve in the military, drive a car, buy a home, vote. If you are too stupid not to drink and drive that's you're problem.
  9. by   BRANDY LPN
    Quote from jemb
    It's pretty obvious where the kid learned his own lack of personal responsibility, isn't it?
    Sadly yes.
  10. by   BRANDY LPN
    Perhaps the utility that owns the light pole will sue the mother for not teaching her child to not drive while intoxicated, or maybe the mother of the girlfriend will sue her for her son wrecking her car. Shesh.
  11. by   Havin' A Party!
    Another ridiculous suit... which will go nowhere.
  12. by   Tweety
    Quote from cyberkat
    Just another case of people putting blame everywhere but where it belongs.

    Exactly. The kid new what he was doing was wrong. End of story. Underage drinking is rampant and has tragic results, but placing blame is wrong. Kids know the legal drinking age.
  13. by   Marie_LPN, RN
    It will be a great day in this world when peopel take personal responsibility for themselves, and the families do not sue a company wrongly out of anger.

    You know, a friend of mine was killed in a car wreck. Maybe i should sue the car companies because their commercials feature a vehicle flying on curvy road and driving over huge rocks. Come on....
  14. by   NurseHardee
    Well, actually it's our problem and not just his. A ridiculous legal system enforcing ridiulous laws, often produces ridiculous law suits because there is so little common sense in the law. And common sense should say, that yes corporations should be liable some for the dangers produced by their product, especially when it is advertised in a dangerous manner.

    The young man certainly did act irresponsibly. And that should be taken into account. But why not hold alcohol advertisers liable for people who do exactly what their advertising usually is promoting? The images are always of young people partying, drinking, having a good time in a large social setting where faces are alit with glee and success. Of course, we know, that the real people have to drive to these events, and then drive home afterwards.

    So it's absolutely stupid to allow these alcohol corporations to lobby our government where they can actually put their false imagery that their product is harmless fun on TV, to promote this stupid behavior and beer sales. They should have their advertising mainly banned, and be legally held liable for the injuries done to others by their products until alcohol advertising is severely limitted.

    That is called holding corporations responsible. Many seem to only want to make individuals responsible for individual actions, but forget that coporations need also to be held, to yet an even higher standard than that of the individual. There is absolutely nothing wrong with doing that. So this is the wrong suit but Coors still needs to be sued big time. And I am hoping that all the alcohol coporations get pulled in the same direction that Big Tobacco has been in. They need to be held accountable.

    Nurse Hardee

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    Quote from fergus51
    At 19 you can serve in the military, drive a car, buy a home, vote. If you are too stupid not to drink and drive that's you're problem.

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