Cultural Imperialism!

  1. LOL lol LOL !

    Beer deal chokes fans
    By Hannah Cleaver in Berlin
    (Filed: 21/04/2004)


    Furious German cultural officials are demanding that organisers of the 2006 World Cup revoke a deal with American brewers which would bar famous local brands from sale in stadiums during the tournament.

    A spokesman for Bavaria's culture ministry said it was seeking talks with Fifa, football's world governing body, to find a compromise after American Budweiser secured sole rights to sales inside World Cup venues.

    According to Franz Maget, a state legislator, Fifa sold the exclusive rights to Budweiser Anheuser-Busch - which sells Budweiser - for £27 million. A spokesman for the Bavarian Brewing Association said brands with an excellent reputation among beer lovers, such as Paulaner, Erdinger and Lowenbrau, would fail to get a look-in.

    Under sponsoring contracts, other firms are only allowed to do business if they are not "competition" for the sponsor. That would mean the countless German brands of beer could not be sold within the stadiums. The only consolation for brewers is that more fans are expected to be drinking outside the stadiums than inside.

    The news worsened yesterday when it emerged that another central element of German culture, bratwurst sausages, would be barred from stadiums near Nuremberg. McDonalds, the American burger chain, has bought the rights to sausage sales during the World Cup.

    The 15 "official partners" of the World Cup include German giants Deutsche Telekom and Adidas but the beer issue is likely to cause widespread anger. Mass market American beer is not very popular in Germany.

    In a further humiliation for German pride, top names such as BMW, Volkswagen and Mercedes will also be absent. Cars to ferry officials and players around the 12 host cities will be provided by the official partner, Hyundai.
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  2. 15 Comments

  3. by   roxannekkb
    Quote from donmurray
    LOL lol LOL !

    Beer deal chokes fans
    By Hannah Cleaver in Berlin
    (Filed: 21/04/2004)


    Furious German cultural officials are demanding that organisers of the 2006 World Cup revoke a deal with American brewers which would bar famous local brands from sale in stadiums during the tournament.

    A spokesman for Bavaria's culture ministry said it was seeking talks with Fifa, football's world governing body, to find a compromise after American Budweiser secured sole rights to sales inside World Cup venues.

    According to Franz Maget, a state legislator, Fifa sold the exclusive rights to Budweiser Anheuser-Busch - which sells Budweiser - for £27 million. A spokesman for the Bavarian Brewing Association said brands with an excellent reputation among beer lovers, such as Paulaner, Erdinger and Lowenbrau, would fail to get a look-in.

    Under sponsoring contracts, other firms are only allowed to do business if they are not "competition" for the sponsor. That would mean the countless German brands of beer could not be sold within the stadiums. The only consolation for brewers is that more fans are expected to be drinking outside the stadiums than inside.

    The news worsened yesterday when it emerged that another central element of German culture, bratwurst sausages, would be barred from stadiums near Nuremberg. McDonalds, the American burger chain, has bought the rights to sausage sales during the World Cup.

    The 15 "official partners" of the World Cup include German giants Deutsche Telekom and Adidas but the beer issue is likely to cause widespread anger. Mass market American beer is not very popular in Germany.

    In a further humiliation for German pride, top names such as BMW, Volkswagen and Mercedes will also be absent. Cars to ferry officials and players around the 12 host cities will be provided by the official partner, Hyundai.

    We're looking at a potential riot! American beer, especially Budweiser, is not well thought of in Europe. A Danish friend told me that call it piss-water. I imagine that all the Germans will buy their local brands outside, and the Bud concession will be sitting there forlorn and empty.

    Ditto for McD's. They are not very popular in Europe either, and I think the Germans will be fuming if McD's is their only choice. Not very good marketing and press for either company, to try to force themselves on the public.
  4. by   fergus51
    In Europe you can get the original czech budweiser (Budvar) and it's fab!!! I agree, American beer is like luke warm unrine. Even Canadians know it. Americans should be ashamed, very ashamed.
  5. by   NurseHardee
    Shoot. I'm scared to comment here about beer promotions and the like, after having called for Coors Corp to be sued on the other thread.

    I sure miss the micro breweries product back in the state of Oregon though. At the risk of appearing extremist once again, let me just say one more small thing about this beer war controversy.

    Death to American Imperialism! Long Live Decent Beer! NH

  6. by   Jaaaman
    lol.... Another American imperialism thread. Oh well. I just got one thing to say:
    Long live Mcdonalds, Budweiser, and other American business giants! :chuckle
  7. by   donmurray
    How long have Hyundai been American?
  8. by   gwenith
    Even Aussie Beer is better than American Beer!!!:roll

    Mind you Alan Bond (America's Cup yacht racing) up till now was the known as only bloke in history to go broke selling beer to Australians

    Looks like Budweiser might be the first to go broke selling beer to the Germans!!

    The porblem is that these companies are not helping the current negative view of America - it is seen as an American "take-over" of the culture. Imagine if you will that the superbowl had the same problems with the only beer sold being XXXX and the only food available - pie floaters.
  9. by   donmurray
    "You can't be a Real Country unless you have a BEER and an airline. It helps if you have some kind of a football team, or some nuclear weapons, but at the very least you need a BEER!"
    Frank Zappa
  10. by   menetopali
    its not imperialism, check the definition.

    as for Bud and McDs getting the concession contract, this is what happens when taste is trumped by cash in the eyes of those who sign concession contracts at sports events.

    by-the-by, quite a few Americans think that Bud is 'piss-water' as well and some of us are ashamed that the world sees it as the 'American' version of beer.
  11. by   nurseunderwater
    what a shame.....when the birthplace of beer sells out to a 5th generation substitute you just have to wonder what the world is coming to.....
    Last edit by nurseunderwater on Apr 25, '04 : Reason: to add smilies...
  12. by   donmurray
    It was meant to be lighthearted! As to definitions, Google "cultural imperialism" and try Wikipedia.
  13. by   Energizer Bunny
    I think because I actually started by drinking American beer, that I don't like the other, stronger tasting beers. I know I'm weird, because my husband prefers imports over American too!
  14. by   menetopali
    imperialism: (m-pīr--lzm) n. - (1) The policy of extending a nation's authority by territorial acquisition or by the establishment of economic and political hegemony over other nations. (2) The system, policies, or practices of such a government.

    culture: (klchr) n. (1) The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought. (2) These patterns, traits, and products considered as the expression of a particular period, class, community, or population: Edwardian culture; Japanese culture; the culture of poverty. (3) These patterns, traits, and products considered with respect to a particular category, such as a field, subject, or mode of expression: religious culture in the Middle Ages; musical culture; oral culture. (4) The predominating attitudes and behavior that characterize the functioning of a group or organization. (5) Intellectual and artistic activity and the works produced by it. (6) Development of the intellect through training or education. (7) Enlightenment resulting from such training or education. (8) A high degree of taste and refinement formed by aesthetic and intellectual training. (9) Special training and development: voice culture for singers and actors. (10) The cultivation of soil; tillage. (11) The breeding of animals or growing of plants, especially to produce improved stock. (12) Biology. (a) The growing of microorganisms, tissue cells, or other living matter in a specially prepared nutrient medium. (b) Such a growth or colony, as of bacteria.

    cultural: (klchr-l) adj. (1) Of or relating to culture or cultivation.

    The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2000 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved

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