Bunny Billboard in NYC Amuses, Offends

  1. http://story.news.yahoo.com/news?tmp...unny_billboard


    bunny billboard in nyc amuses, offends

    sat may 15, 7:05 am et
    add u.s. national - ap to my yahoo!


    by deepti hajela, associated press writer

    new york - has sex returned to times square? an advertising billboard seems to suggest so. a swatch watch ad at broadway and west 45th street features a larger-than-life close-up of the "bunnysutra" — two cartoon bunnies in what seem to be intimate positions.



    "i think it's hilarious," said jason ingle of seal beach, calif., in town with friends for a baseball game.



    "it's disgusting," countered kim hornyak, visiting from traverse city, mich.



    the ad is for a new swatch watch with touch crystal technology. when the watch dial is touched, the hands spin around to land on different bunnysutra positions, then return to the correct time.



    "it's a playful and fun launch," said yann gamard, president of swatch group us. "there is no sexual connotation to it, in my opinion."



    gamard said he did not consider the ad any more suggestive than billboards around it. another one nearby features a woman scantily clad in a miniskirt and bandeau.



    pamela silas of orlando, fla., was thinking about buying the watch for her 9-year-old daughter, but then realized what she was looking at and reconsidered. "if i didn't think my daughter was looking at it," she added, "i'd probably find it quite humorous."



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  2. 11 Comments

  3. by   Dplear
    Funny thing is I was just in NYC amd saw this sign. I think it is hilarious. Esp. since it is right next to the Toys R Us sign.

    Dave
  4. by   nurseunderwater


    "It's a playful and fun launch," said Yann Gamard, president of Swatch Group US. "There is no sexual connotation to it, in my opinion."

    bunnysutra = word association.....hmmm, kama sutra
    why are these guys afraid to admit that they are using sex in a campaign??? what a whimp.





    Main Entry: su-tra
    Pronunciation: 's-tr&
    Function: noun
    Etymology: Sanskrit sutra precept, literally, thread; akin to Latin suere to sew -- more at SEW
    1 : a precept summarizing Vedic teaching; also : a collection of these precepts
    2 : a discourse of the Buddha
    Last edit by nurseunderwater on May 16, '04
  5. by   caroladybelle
    Quote from Dplear
    Funny thing is I was just in NYC amd saw this sign. I think it is hilarious. Esp. since it is right next to the Toys R Us sign.

    Dave
    I thought that was rather ironic also.
  6. by   Ted


    The link no longer works. Can't see the billboard. . .

    Oh well. . .

    Interesting post!

    Ted
  7. by   Boe
    I found a link to a picture of the watch
    http://www.swatch.com/specials/bunny/bunnysutra1.php

    *warning frolicing bunnies*
    Last edit by Boe on May 17, '04 : Reason: add warning
  8. by   Ted
    Happy Bunnies!

    :chuckle

    And seen on Times Square?!?!? Not surprised!

    Thanks for the link, Boe!

    Ted
  9. by   warrior woman
    After all, that's what bunnies do best!!
  10. by   nurseunderwater
    OMG! did you see it's 55$....whatever happened to 20$ plastic watches....sheez!
  11. by   warrior woman
    Just like bunnies the PRICE multiplies as well.
  12. by   nursedawn67
    I think the watch is funny as H***..but I can see where it should not be up on a billboard for kids to see.
  13. by   Energizer Bunny
    WEll...I would never buy it for my kids, but it is funny!!! LOL!

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